Your Free Website Health Check

A 25-point checklist to identify issues costing you customers. Print it out or save as PDF.

Speed & Performance (5 checks)

Homepage loads in under 3 seconds

Test at pagespeed.web.dev. Over 53% of mobile visitors leave slow sites.

Images are compressed and optimised

Use WebP format. Large images are the #1 cause of slow pages.

No render-blocking resources

CSS and JS should load efficiently. Check "Eliminate render-blocking resources" in PageSpeed.

Browser caching is enabled

Returning visitors should load pages instantly. Check for cache headers.

CDN serves your static assets

Content Delivery Network ensures fast loading for all UK regions.

Mobile Experience (5 checks)

Site passes Google Mobile-Friendly Test

Over 60% of UK web traffic is mobile. Test at search.google.com/test/mobile-friendly.

Tap targets are finger-friendly (48px+)

Buttons and links must be easy to tap without zooming.

Text is readable without zooming

Minimum 16px font size for body text on mobile.

No horizontal scrolling on mobile

Content should fit the screen width on all devices.

Click-to-call works on phone numbers

Use tel: links so mobile users can call you in one tap.

SEO Fundamentals (5 checks)

Every page has a unique title tag

Include your main keyword and location. Max 60 characters.

Meta descriptions are compelling

150-160 characters. Include a call-to-action. Each page unique.

Google Business Profile is claimed and optimised

Essential for local search. Add photos, hours, services.

Structured data (Schema.org) is implemented

Helps Google understand your business. Use LocalBusiness schema.

XML sitemap exists and is submitted

Helps Google find and index all your pages.

Security & Trust (5 checks)

SSL certificate is active (HTTPS)

Chrome warns visitors on non-HTTPS sites. Essential for trust.

Privacy Policy is up to date

Required by UK GDPR. Must reflect your actual data practices.

Cookie consent banner is compliant

Must offer genuine choice. No pre-ticked boxes.

Contact information is easy to find

Phone, email, and address visible on every page (footer or header).

Testimonials or reviews are displayed

Social proof builds trust. Include real names and businesses where possible.

Conversion & Leads (5 checks)

Clear call-to-action on every page

What do you want visitors to do? Make it obvious.

Contact form is simple (3-5 fields max)

Every extra field reduces submissions by ~10%.

Phone number is prominently displayed

Many UK customers prefer to call. Make it visible above the fold.

Lead capture offers something valuable

Newsletter, free guide, discount — give visitors a reason to share their email.

Thank-you page confirms submission

Reassures visitors their enquiry was received. Set expectations for response time.

Your Score

Count your checked items and see where you stand:

20-25

Excellent — your website is in great shape

12-19

Good — some improvements needed

0-11

Needs work — you're likely losing customers

Need Help Improving Your Score?

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