Your Free Website Health Check
A 25-point checklist to identify issues costing you customers. Print it out or save as PDF.
Speed & Performance (5 checks)
Test at pagespeed.web.dev. Over 53% of mobile visitors leave slow sites.
Use WebP format. Large images are the #1 cause of slow pages.
CSS and JS should load efficiently. Check "Eliminate render-blocking resources" in PageSpeed.
Returning visitors should load pages instantly. Check for cache headers.
Content Delivery Network ensures fast loading for all UK regions.
Mobile Experience (5 checks)
Over 60% of UK web traffic is mobile. Test at search.google.com/test/mobile-friendly.
Buttons and links must be easy to tap without zooming.
Minimum 16px font size for body text on mobile.
Content should fit the screen width on all devices.
Use tel: links so mobile users can call you in one tap.
SEO Fundamentals (5 checks)
Include your main keyword and location. Max 60 characters.
150-160 characters. Include a call-to-action. Each page unique.
Essential for local search. Add photos, hours, services.
Helps Google understand your business. Use LocalBusiness schema.
Helps Google find and index all your pages.
Security & Trust (5 checks)
Chrome warns visitors on non-HTTPS sites. Essential for trust.
Required by UK GDPR. Must reflect your actual data practices.
Must offer genuine choice. No pre-ticked boxes.
Phone, email, and address visible on every page (footer or header).
Social proof builds trust. Include real names and businesses where possible.
Conversion & Leads (5 checks)
What do you want visitors to do? Make it obvious.
Every extra field reduces submissions by ~10%.
Many UK customers prefer to call. Make it visible above the fold.
Newsletter, free guide, discount — give visitors a reason to share their email.
Reassures visitors their enquiry was received. Set expectations for response time.
Your Score
Count your checked items and see where you stand:
20-25
Excellent — your website is in great shape
12-19
Good — some improvements needed
0-11
Needs work — you're likely losing customers
Need Help Improving Your Score?
We offer a free, no-obligation website review for UK businesses. We'll identify the top 3 things you can fix today to get more customers from your website.
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