Your online shop, open and answered 24/7.
A shop is a hundred small jobs — descriptions, prices, stock, delivery questions, returns. An automated online shop does those jobs continuously: the AI writes and updates product pages, answers what customers ask before they buy, and points people to the right product — while you deal with suppliers, packing and everything else.
The admin that stops you selling
Running a shop is a hundred small jobs, and the small jobs are the ones that never get finished. Here is where the time goes.
Product pages written one at a time
Every new line adds another evening of writing descriptions, so the catalogue grows slowly and half-finished pages never go live.
The same questions all day
Sizing, compatibility, delivery and returns questions arrive in chat and email, and each one sits waiting for a reply you are not free to give.
A price change that reaches the till but not the website
The new price is on the register while the website still shows the old one, so customers see two different numbers before they buy.
Seasonal offers that never get published
By the time the gift guide is written the season has passed, and the page goes up as an afterthought — or not at all.
A basket abandoned over one question
Nobody answered the compatibility question, so the customer closed the tab rather than risk ordering the wrong thing.
Marketplace fees eating the margin
Every sale through a marketplace carries a fee, while your own shop sits there waiting for its first visitor.
What the AI keeps doing in the shop
The assistant works through the catalogue in your name, using the prices, stock and policies you approve. Nothing goes out that you have not set.
Writes product descriptions
Descriptions and category pages are written in your voice, so new lines go live without you typing every word yourself.
Updates prices and stock
Tell it once, or let your systems do it — prices and availability shown on the site are kept current from changes you approve.
Answers before the sale
Sizing, compatibility, delivery and returns questions are answered at any hour, straight from the policy pages you have approved.
Builds the seasonal pages
Gift guides, bundle pages and seasonal sections are put together when you want them, ready for the date that matters.
Keeps the shop fast and secure
Uptime and security are watched, with weekly SEO reports and health checks in the DaeOne™ dashboard and fixes applied where they can be.
Sets up AI search
AI search (AEO) setup helps shopping assistants find and cite your products when someone asks them what to buy.
What an online shop must show
Buyers decide at the product page. These six things, stated plainly, are what turns a browse into an order they do not regret.
Prices, clearly
Show every price plainly, including any 'from' price and what changes it, so nobody reaches checkout expecting a different number.
Delivery costs and timescales
State what delivery costs and how long it takes, including any free-delivery threshold, before the customer adds anything to the basket.
Returns and cancellation rights
Set out your returns process and the 14-day cancellation rights that apply to most online orders, plus any exceptions that apply.
Stock availability
Show when an item is out of stock, so a sold-out product does not turn into a disappointed customer and a complaint.
Secure checkout and payments
Make the checkout obvious and list the payment methods you accept, so buyers know how they can pay before they commit.
Who you are
Company name and contact details on every page, so a buyer can reach a human quickly if something goes wrong with an order.
General information, not legal advice. Check the current rules with your regulator or trade body.
Sites we've built
Our own sites and concept demos, showing the structure we build for product businesses — the same craft we bring to a shop's catalogue. Client case studies will follow as projects complete.
Sparkle Tree Press
A children's book publisher's site with a clean catalogue layout and image-led pages — the structure a product range needs to be browsed and bought.
Sparkle Tree Studio
A visual-first site with galleries and a strict content security policy — the polish that makes a visitor trust a checkout.
Pricing for online shops
No hidden fees. No VAT is charged: we are not VAT-registered. Choose the level that fits your shop — upgrade anytime as you grow. Larger catalogues can run on our Magento stores from £2,249 — see Magento Commerce.
£349
Template-based, live in 3 days. Best for a first catalogue or a single product range.
- 10-page AI-powered website
- Smart contact & enquiry forms
- AI assistant answers email, forms & live chat 24/7
- AI assistant adds pages & makes 3 updates a month
- Weekly SEO reports, health checks & automatic fixes
- AI search (AEO) setup
- High-speed London servers · SSL · daily backups
- Domain + 1 custom email address
- WCAG 2.2 AA accessible · GDPR cookie consent
- Free migration · your site, export any time
£795
Bespoke design, live in 7 days. Best for a growing range with regular new lines.
- 20-page AI-powered website
- Basic app development: booking, calculators, member areas
- AI assistant answers email, forms & live chat 24/7
- AI assistant adds pages & makes 10 updates a month
- Weekly SEO reports, health checks & automatic fixes
- AI search (AEO) setup + 2 SEO articles a month
- High-speed London servers · SSL · daily backups
- Domain + 5 custom email addresses
- WCAG 2.2 AA accessible · GDPR cookie consent
- Free migration · your site, export any time
£1,795
Full custom build, live in 2 weeks. Best for a full shop with payments, accounts and dashboards.
- 30-page AI-powered website
- Advanced web app development: accounts, payments, dashboards, APIs
- AI assistant answers email, forms & live chat 24/7
- AI assistant adds pages & makes 30 updates a month
- Weekly SEO reports, health checks & automatic fixes
- AI search (AEO) setup + 4 SEO articles & 12 social posts a month
- High-speed London servers · SSL · daily backups
- Domain + unlimited custom email addresses
- WCAG 2.2 AA accessible · GDPR cookie consent
- Free migration · your site, export any time
Common questions
How long does an online shop take?
Will it write our product descriptions?
Can it answer delivery and returns questions?
Can it update prices and stock?
Do we still need our marketplace listings?
What does it cost?
See what else an AI website can run
AI Use Cases for Businesses
Every AI use case in one place →
Automated Websites for Trades
Sites that answer, book and chase for trades →
AI Content Websites
A site that researches, writes and publishes →
Magento Commerce
Larger stores built on Magento, from £2,249 →
Compare Packages
Three packages, one price list →
Our Work & Demos
Sites we have built and demos you can open →
Ready to sell without the admin?
Get a shop that answers, updates and sells around the clock — live in as little as 2 weeks.