Two o'clock on a Sunday morning, and someone is on your website. They want to know what you charge, how soon you could start, and whether you cover their area. So they fill in the contact form and then wait. Perhaps an auto-reply turns up. Perhaps you see it on Monday, somewhere under forty other emails.
Now picture the same visit on a site with an AI assistant that has been taught about your business. The visitor asks their questions and gets proper answers straight away. The assistant asks a couple of questions back, so it knows whether the job is a good fit, and passes you a tidy summary with their contact details. You read it over breakfast.
We call that a web secretary: an assistant that sits on your website and deals with the first conversation at any hour.
How it differs from an old-style chatbot
Most chatbots people have met follow a script. They offer a menu of FAQ answers and give up when a question falls outside it. An assistant built on a language model works from what you have told it about your business, so it can handle questions phrased in ways nobody planned for.
What the assistant can do
- Answer detailed questions using your own information rather than canned replies.
- Ask the qualifying questions you would ask, so you can tell a real job from a casual browser.
- Offer appointment slots if you connect a booking calendar.
- Hand over to you with the whole conversation attached, so nobody has to repeat themselves.
What sits behind it
Every Daedalus Design website, starting with the £359 AI Starter, comes with an assistant. It is made of four parts.
Your knowledge base
Services, prices, how you work, common questions, the areas you cover. We write this up with you at the start and the assistant draws on it when it answers.
Connections to your tools
Depending on the package, the assistant can send you an email summary, add an enquiry to a spreadsheet or CRM, or offer booking slots. Talking to the visitor is only half the job. The other half is getting the lead to you.
Rules you set
You decide what it may discuss, whether it can quote prices, and which questions always come to you. It stays inside those limits.
Regular review
Conversations are logged. When an answer is wrong or out of date, you correct the knowledge base and the next visitor gets the right answer. No code is involved.
Where it earns its keep
The assistant pays for itself in businesses where enquiries arrive outside working hours and the owner is busy doing the actual work during them. A plumber gets an evening enquiry about a leaking pipe. A solicitor needs to know which area of law someone's problem falls under before booking a consultation. A small online shop gets the same five questions about delivery and returns every day.
In each case the assistant handles the first exchange, and you pick up the conversation when you are free with the details already gathered.
Part of the site, not a plug-in
The assistant is built into your Daedalus Design site from the first day, rather than pasted in from another company's widget. It matches your design and speaks in your tone, and it learns from the same content as the rest of your pages.
It also runs on our own hosting, so there are no per-message charges of the kind many chatbot platforms add once you get busy.
Want a website that answers at 2am?
Every Daedalus Design package includes an AI assistant as standard.
View Our Packages →Daedalus Design builds professional websites with AI assistants for UK businesses, and writes about where automation is actually useful in web design.